What is changing with series trade mark applications in the UK and how can brand owners continue to protect their portfolio?
It is important for brand owners to take steps now to prepare for the transition. Reviewing plans for upcoming trade mark applications will help to identify cases where it may still be possible to file a series application under the existing system. For brand owners currently using the series system, or planning to do so, series applications remain available and will continue to be examined under the current rules. Alternatively, brand owners may reconsider whether protecting multiple variations of a mark is necessary, or whether adopting a more consistent portfolio could simplify enforcement and reduce costs.
By reviewing existing portfolios, assessing how branding is used in practice and budgeting for separate applications where necessary, brand owners can adapt to the new to the new system and continue to protect their brands effectively.
If you would like to discuss how this change affects your trade mark portfolio or the best strategy moving forward, please get in touch with our Trade Mark team.
Disclaimer
This article is intended for general information purposes only and does not constitute legal advice. For advice specific to your situation, please contact our team at T & M Legis for a consultation with our Legal Experts.
