UKIPO: 150 years of trade marks - Blake Morgan

In recognition of this anniversary, the UKIPO conducted a survey to see what the UK public considers to be some of the most iconic and recognisable trade marks today. With over 2000 responses, the public were allowed to nominate any trade mark that was registered in the UK, be it active or expired.

In first place with the most nominations is the iconic Rolls-Royce logo. With this example first protected on 1 August 1978, the Rolls-Royce brand has become a symbol of Britain. Its recognition as the most iconic mark by UK voters demonstrates its influence today and the brand remains a staple of British popularity.

Third on the list is the tea powerhouse Twinings. Britain is well known for its love of tea, so how better to signal its importance to the public than through the timeless brand of Twinings. With the opening of Britain’s first known tea room in 1706, founder Thomas Twining captured the public’s attention with a brand that has lasted the ages and is still just as iconic in 21st century Britian.

Another recognisable favourite of the UK public is the Transport for London (“TFL”) roundel. With 272 tube stations and over 19,000 bus stops across London, variations of the TFL roundel are a permanent feature across England’s capital. The emblematic design has become synonymous with London commuters and is one of the most widely seen marks across the city. Its ever-presence has placed it seventh on the UKIPO’s poll, with the UK public recognising its prominence.